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Turn Your Small Business Into an Empire: Where to Find New Clients
The work that goes into running a small business does not end when you start gaining customers. For your small business to grow and survive an increasingly saturated market, you need to constantly woo consumers and convince them to choose you over your competitors. You need to know where to find new clients on a fairly constant basis to increase the bottom line of your business.
But, finding potential clients, whether you are a music teacher offering piano lessons
or a fledgling consultancy service, is not exactly easy. Here are some strategies you can use to attract customers into your small business.
A Narrow Scope
Many entrepreneurs believe that marketing toward a bigger audience is equal to gaining more potential clients – the baseline – just knowing where to find new clients. That is not always the case.
Knocking on every door is not a guarantee that everyone you meet will make a purchase. You will be wasting your time, energy, and marketing budget trying to appeal to people who are not interested in your products and services at all.
When you do not have disposable money, you are better off narrowing your scope and targeting consumers who are more likely to be persuaded to patronize your small business.
Identify the group that you want to sell your products and services to. It can be working Millennials, young Gen Z-ers, older Boomers, etc. Knowing these things will help you come up with better, more effective marketing strategies.
Leverage Referrals
Referrals, especially coming from family and friends, are the best way to gain customers. When a shopper is so pleased with a transaction with a store, they will encourage their network – through social media posts or word of mouth – to try it out, too. People trust the opinion of those they know.
Referrals, in the past, happened spontaneously. The business can only provide a fantastic experience and hope that the customer recommends it. Nowadays, there are ways to push existing customers to reel in more clients.
Provide rewards to customers who refer your business to their family and friends. A point system wherein the customer will get a discount or a free item when they incur a certain number will push them to talk about your small business.
If you have a little more money to spend, partner with a local influencer who has a loyal following. They do not have to be popular; a couple of thousand of followers, most of whom treat the influencer’s recommendation as gospel – would be better than a celebrity that has millions but could only make a few handfuls of sales.
If you do not have the budget, just ask the people you know. Tell family and friends, work colleagues, neighbors, classmates, etc. that you are looking for more clients. Eventually, they will be able to send interested consumers your way.
Go Online
Hundreds of thousands of potential clients are online. Popular social media platforms like Facebook, Instagram, Twitter, YouTube, and even LinkedIn are teeming with users who will listen to your pitch. Best of all, joining these sites are free. Create content that will stir interest around your small business and interact with potential clients. Join online forums, too, where like-minded people congregate. This can prove to be a great ‘social’ way on where to find new clients – engagement is the name of the game!
Network Offline
Participate in local business and social organizations. These groups will enable you to reach out to like-minded people who may open opportunities and help you address your needs.
These groups also typically provide members benefits such as discounts, space to promote their products and services, and advice. Knowing where to find new clients is one of the toughest challenges to running a small business, especially if you do not have a lot of money allocated to your marketing budget. There is no one way to gain clients, but the advice above should help you create strategies that will bring more interest to your venture.
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