[List]10 Best Hair Serums Guide 2020

By | November 13, 2019
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10 Best Hair Serums Guide 2020

best hair serums dark brown hair of woman after using hair serum

In this 10 Best Hair Serums Guide 2020, we will be looking at what hair serums are, how and when to use them, and the types of serums available. I hope you will find the information useful and a source to bookmark! Without further ado, let’s take a look!

What Is A Hair Serum?

A hair serum is simply a product that you apply to your hair in order to help make it:

  • Shinier
  • Easy to manage
  • Strengthen your strands
  • Smoother
  • Frizz-free
  • And generally to help promote better and great hair health.

It might include silicons as well. This acts as ‘coating’ or ‘protective layer’ on your strands. The more usual types of serum are oil-based and in some cases may appear rather thick in consistency.

There are also water-based and more creamy serums. Of course, these types are not as popular as the silicone or heavier oil-based ones. It really depends on your grooming needs, and the texture when it comes to deciding which serum you will use.

Types Of Hair Serums

As you will see by the 10 Best Hair Serums Guide 2020, Argan Oil is extremely popular when it comes to serums. It can be used in so many ways and the benefits are many!

Don’t be surprised if you find more than one brand of Argan Oil-based serum in the guide. Each brand has its own product-branding; however, the basic benefits of Argan Oil are still the same.

There are:

  • Silicone-based
  • Oil-based
  • Water-based or creamy-type
  • Mixed type serums

The most important thing is to find a serum that works best with your hair to achieve the best results. All serums deliver different solutions. I hope this guide will help you find the best one for you.

How Do You Use It?

The more common way to use hair serums is on freshly cleansed tresses. This way it is easy to adhere to the hair and work more effectively. You can add it while it is still damp or after it is dry. It is a personal decision.

What is really important is ensuring that you apply the serum to the middle and towards the ends of the hair. You do not want to apply to the scalp and cause any kind of clogging of the pores or weighing down your strands.

Do not use too much, a little goes a long way.

When Do You Use it?

You can use a serum any time you think you need to deliver health to your hair. The more typical times that people use serums are:

  • When the hair is dry and brittle
  • To reduce frizz
  • To deliver shine or to increase the natural sheen
  • To help define your natural curls
  • To help make hair more manageable and also to help with detangling
  • To help protect the hair from the sun’s UV rays

Using a hair serum is a great decision in more ways than one. Let’s now take a look at the 10 Best Hair Serums Guide 2020 and see if there is one that you feel comfortable in using.

10 Best Hair Serums Guide 2020

1/ Pura D’Or Organic Moroccan Argan Oil 

Pura D’Or is a well-known hair care brand and this serum is another ‘home-run’ product, especially based on the more than 5800 popular feedback that it has amassed.

A very good reason it is on this 10Best Hair Serums Guide 2020. ‘Argan oil is also known as Liquid Gold due to it being the most expensive and rarest cosmetic oil today. In fact, that is the literal translation of our brand name Pura d’or. Pura means Pure and D’or means Gold.’

Let’s look at the features:

  • 100% pure cold-pressed Moroccan Argan Oil, unrefined with no chemicals
  • USDA organic
  • Pesticide-free
  • No SLS (sulfates)
  • No parabens
  • No artificial colorants
  • No synthetic fragrances
  • No harmful chemicals
  • Gluten free
  • Hypo-allergenic
  • Color safe
  • Made in Morocco

This oil can be used on all types of hair and can be used daily. You can use it on the entire body, hair, and skin.

Main benefits:

  • Helps to restore elasticity
  • Softens wrinkles and fine lines on the face, as well as reduces facial blemishes
  • Relieves and heals dry scalp
  • Restores nutrient content to skin and helps to reduce scarring and stretch marks
  • Relieves eczema and psoriasis of the skin
  • Repairs and restores damaged hair
  • Has been called an anti-aging serum
  • Great moisturizer for the skin all over
  • It is not greasy and delivers a deep penetrating effect
  • Relieves muscle pain
  • Has anti-bacterial properties
  • Helps to minimize dark circles under the eyes

This brand of Argan oil is all natural, cold pressed from the Argan tree native to South-western Morocco. Without such a wide range of benefits and features, it is definitely worthy of being on the 10 Best Hair Serums Guide 2020.

Here is a list of ingredients:

100% pure organic argania spinose (argan) kernel oil. (Certified organic ingredient).

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2/ Aria Starr Organic Argan Oil

aria starr 100% pure argan oil

This brand of Argan Oil is just as popular when it comes to the feedback score.

Let’s look at the features:

  • 100% virgin, certified pure organic argan oil. Its quality is further preserved by being stored in a dark bottle to limit exposure to light.
  • Anti-aging
  • Anti-frizz
  • Anti-oxidant-rich
  • Anti-inflammatory
  • Great moisturizer for your hair and skin
  • Non-greasy
  • Fragrance-free
  • Raw, earthy aroma
  • Penetrates quickly into the skin and gets a smooth, healthy glow

This brand also comes with a 1-year ‘no questions asked’ money back satisfaction guarantee – even if you return an empty bottle. Now with a guarantee like this one, it is obvious that the company has every confidence in its product.

Main Benefits of Argan Oil

For the skin:

Helps to relieve dry, itchy skin. It penetrates quickly and is not greasy. It is also known to help diminish stretch marks and scars.

For the hair:

You can massage the scalp and use it as a pre-conditioner to enhance the health and promote beautiful shine. After cleansing, it can also be applied as an anti-frizz treatment as well as a heat protectant before styling.

For the nails:

This is great for the nails and cuticles. Simply massage and watch the health of your nails improve with consistent use.

Here is a list of ingredients:

100% natural unrefined Argan oil.

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3/Moroccan Argan Oil Hair Treatment

Another very popular brand of Argan oil is the Moroccan Oil brand.

The main features:

  • 100% unrefined, pure, certified Argan oil
  • No alcohol
  • An ultra-light formula which is quickly absorbed into the strands
  • Helps to restore damage to over-processed strands
  • Hydrates and detangles your tresses

This oil can also be used on wigs and extensions.

Here is a list of ingredients:

100% pure certified unrefined Argan Oil (argania spinose kernel oil).

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4/ Herstyler Argan Oil Hair Serum

Of course, yet another popular brand of Argan Oil, this time by Herstyler.

The main features:

  • It conditions and reduces frizz almost instantly
  • Increases the shine
  • Can be used for all hair types
  • Helps to reduce the damage to over-processed or color-treated hair
  • The oil is a lightweight and non-greasy straightening serum
  • Helps to reduce protein loss in your hair

This serum can be used daily and can be used on any texture. This formula is blended with Argan oil, moisturizing Aloe Vera and anti-oxidant Vitamin E.

Here is a list of ingredients:

Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone, Aloe Barbadensis Leaf Extract, Fragrance(Parfum), Tocopheryl Acetate, Argania (Argan) Spinosa Extract.

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5/ Nexxus Humectress Encapsulate Serum

Nexxus Humectress Encapsulate Serum, for Normal to Dry Hair 2.03 oz

I love and have used Nexxus products before. This serum is Step 3: of a 3-Part system, however, you can still benefit from using it. Nexxus created Humectress Encapsulate Serum as part of the Ultimate Moisture Collection.

The main features:

  • Salon-made with Caviar & Protein Complex for 24-hour moisture
  • Certified, salon-qualify serum which has ‘Caviar & Protein Complex ‘for 24-hour moisture
  • Helps to smooth the tresses and leave it with a smooth and silky feeling
  • The serum is water-based, rich in nutrients, and pure protein

The pearls restore a protective barrier which delivers more control and manageability. They are suspended in a water-based serum rich in natural proteins which helps to restore your strands’ health. It also helps to keep your tresses moisturized.

Here is a list of ingredients:

Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Cetyl Palmitate, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Lactic Acid, Hydrolyzed Elastin, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Caviar Extract, Cocos Nucifera (Coconut) Oil, Parfum/Fragrance, Dipropylene Glycol, Amodimethicone, PEG-150 Distearate, DMDM Hydantoin, Cetrimonium Chloride, Disodium EDTA, PEG-7 Propylheptyl Ether, Butylene Glycol, Hydrolyzed Actin, Gluconolactone, Adipic Acid, Sodium Sulfate, Trehalose, PEG-180M, Iodopropynyl Butylcarbamate, Hydrolyzed Roe, Fucus Vesiculosus Extract

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6/ Biosilk Silk Therapy Original Cure

Biosilk is another well-known hair brand which delivers. Their Biosilk Silk Therapy serum is also very effective in doing as it says.

Let’s take a look at the main features:

  • It can be used for all hair types
  • It acts a filler for dry and brittle hair, filling in the voids in the cuticle to make it appear smoother
  • It acts as reconstructor
  • It helps to stop split ends
  • Helps to increase shine
  • It is weightless and does not weigh your hair down

If you are looking for a light serum, this one would be a good place to start.

Here is a list of ingredients:

Cyclomethicone, Dimethiconol, SD Alcohol 40 B, C12 15 Alkyl Benzoate, Ethyl Ester of Hydrolyzed Silk, Panthenol, Phenoxyethanol, Methylparaben, Propylparaben, Parfum (Fragrance), Hexyl Cinnamic Aldehyde, Benzyl Benzoate, Linalool, Gamma Methyl Ionone, Citronellol, Lilial, Hydroxycitronellal, Geraniol, Eugenol

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7/ John Frieda Frizz Ease Extra Strength

John Frieda is also another well-known brand in the hair and beauty industry so it comes as no surprise that it included in the 10 Best Hair Serums Guide 2020. John Freida has been around for more than 30yrs, starting up in London. Their attention to the hair and its needs is reflected in the products that they make for each and every different type of hair texture.

Let’s look at the main features of this serum:

  • It eliminates frizz
  • Helps to minimize heat damage
  • Repels humidity
  • Helps to smooth the hair
  • Helps to moisturize dry strands
  • Tames flyaways
  • Has a great formula blend of silk proteins, seaweed extract, and frizz-fighters
  • Ideal for all types of hair textures
  • Can be used on wet and dry hair
  • Safe for color-treated and chemically-treated hair

The serum is really ‘suped-up’ and will indeed bring out a difference in your hair. You don’t need a lot to start seeing results. The silk proteins alone will definitely add to the sleek and silky feeling of your hair. I have used this serum before and it does make your hair feel smooth, silky, and soft.

Here is a list of ingredients:

Cyclopentasiloxane, Dimethiconol, Ethylhexyl Methoxycinnamate, Mineral Oil, Hydrolyzed Silk, Algae Extract, Fragrance.

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8/ Paul Mitchell Super Skinny Serum

Another popular hair serum, this one by Paul Mitchell. He is also another well-known hair brand.

Let’s take a look at the main features:

  • It helps to make your hair shiny
  • Helps to fight frizz
  • Gives a nice silky feel to your hair
  • Is lightweight
  • Conditions as well
  • Quickens hair-drying time

Anything that would help to reduce your hair drying time is a ‘plus’ in my books! This serum can be used for all hair types.

Here is a list of ingredients:

Cyclotetrasiloxane, Cyclopentasiloxane, Dimethiconol, Cyclotrisiloxane, Parfum (Fragrance), Hexyl Cinnamal, Linalool, Benzyl Salicylate, Limonene, Geraniol, Amyl Cinnamal, Citronellol

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9/Bali Hair Secret Hair Serum 

This hair serum has an interesting combination of ingredients and it seems to be popular among users as well.

Let’s see what the features are:

  • Can be used on all hair types
  • Helps to lock in moisture
  • Increases shine
  • Makes your hair soft and smooth
  • Conditions your hair
  • Helps to detangle and make managing your hair easier
  • Is formulated with Argan, Avocado, Macadamia nut oils, vitamins A, C, E and pro-vitamin B5

Bali Hair Secret vitamin-enriched serum will also act as a protectant against the sun and pollutants like dust and grime.

Here is a list of ingredients:

Cyclopentasiloxane, dimethiconol, trimethylglycine, dimethicone/silsesquioxane, macadamia ternifolia seed oil, avocado oil, paraffinum liquidum, argania spinosa kernel oil, tocopherol, pantothenic acid, vitamin A C E B5, Moroccan oil, fragrance.

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10/ OGX Renewing Moroccan Argan Oil

OGX Renewing Moroccan Argan Oil Extra Strength Penetrating Oil for Dry/Coarse Hair, (1) 3.3 Ounce Bottle, Paraben Free, Sulfate Free, and Sustainable Ingredients

OGX has come up with a nice formula blended with Argan oil and seems to provide healing to damaged hair. The main features:

  • Argan oil which is well-known to protect and moisturize your hair
  • Makes your hair feel smooth
  • Strengthens your hair
  • Helps to protect hair from the sun and heat styling
  • Is lightweight
  • Paraben and sulfate free

This formula helps to replenish the health and increase the shine of your hair.

Here is a list of ingredients:

Cyclotetrasiloxane, Cyclopentasiloxane, Dimethiconol, C12-15 Alkyl Benzoate, Argania Spinosa (Argan) Kernel Oil, Fragrance, Yellow 11 (CI 47000), Red 17 (CI 26100).

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My Final Thoughts On 10 Best Hair Serums Guide 2020

Caring for your hair comes with a price:

  • consistency
  • trial and error (not only when it comes to products but also when it comes to styles)
  • patience

It is a big step but one you must make to ensure that you are looking your best and feeling confident when the world is looking at you. It can be done, despite the odds!

Choosing a serum is, like any hair product selection, one of trial and error. It is my hope that this 10 Best Hair Serums Guide 2020 will be useful in making your decision.

Start with a small bottle of whichever you decide to use and then see how it works with your texture. And remember, ‘less is more’. Even though a few of the suggested serums are ‘lightweight’, don’t go too ‘heavy-handed’. Usually, a pea-size dollop is enough to get the job done!

All the best on your healthy hair journey.

Images courtesy of Pixabay and Amazon.

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[Updated November 2019]

16 thoughts on “[List]10 Best Hair Serums Guide 2020

  1. Lisa

    Hi Michelle,

    You always provide so much great information in your posts. My hair is very fine and tends to get a lot of static electricity in the winter time. I think using a serum might be a good option for me. I also use a straightening iron on my hair, so it tends to get dried out. PURA D’OR Organic Moroccan Argan Oil sounds like a wonderful choice. I like that it is 100 % pure argan oil. Since it can be used on the skin too, it is kind of like buying one product and getting double the benefit.


    1. Michelle Post author

      Hello again, Lisa.
      As always, I love it when people visit, more than once!
      Yes, Argan oil is absolutely the best when it comes to ‘one-stop’ shopping especially because of all the benefits to the entire body! You said your hair is fine, I would suggest that you use a pea-size amount to get the job done. Start there and then work your way up. Good luck!

  2. ariel

    Hello Michelle, I have never learned so much about hair ! Your website is so helpful in finding ways to insure that we know what our hair needs. I did not even know there was such a thing a hair serum!
    Thank you for educating me!
    In peace and gratitude, ariel

    1. Michelle Post author

      Hello Ariel,
      Thanks for your visit. I graciously accept your compliment. Yes, hair serums can ‘magically’ change the way your hair looks and feels. You should give it a try. Get a small trial size and see how it works with your hair.
      All the best.

  3. Craig Williams

    My wife has been looking at trying argan oil for her hair for a little while, though I am not sure if any of the ones listed here are the ones she has considered, though I think she was looking at the OGX one. She tends to be a bit… frugal… so she hasn’t actually tried any yet, thinking they may not do too much for her, and she doesn’t want to waste money.

    You have given a good write-up here, though (as always) so it should probably help her in making a decision!

    1. Michelle Post author

      Hello Craig,
      Thanks for visiting. I am glad that you found some value in the information here. And with regard to your wife, why don’t you surprise her and get her a bottle of the one that you think she would like? I think she would be pleased to know that you are thinking about her and actively doing something about it…LOL. Take it from a woman who would love to have her husband surprise her occasionally – and does!
      All the best.

  4. Brittaney Verkuyl

    I love argon oil. I have found that combining argon oil with combing my hair with my fingers reduces the damage to my “shirly temple” type curls.

    1. Michelle Post author

      Hello Brittaney,
      Thanks for stopping by. Yes, another lover of Argan Oil. I love it too. I have had some from a friend who lives in Morroco and it was pure and so good for my hair – I nursed it so it would last forever – it didn’t – LOL. But yes, it is a fantastic oil.

  5. Den

    Hi Michelle,

    You got a very thorough list of the best hair serums available in the market. What a list you have. I am intrigued by the Nexxus, as it has my favorite food as an ingredient. Caviar! Are these products applicable to men? Is the Nexxus good for Me? See I am 55 years old but I still have a full mane of hair but it is dry. Thank you for sharing this information.


    1. Michelle Post author

      Hello Den,
      Thanks so much for stopping by. You are too funny! But yes, I LOVE caviar too. Yes, if you have hair – man or woman – you can use any one of these hair serums. Nice that you still have a full head of hair at 55 yrs, some men would ‘kill’ to get back their younger ‘hair days’! Nexxus is a great product, Den. I would suggest that you start with a small trial size and see how it works with your hair.
      All the best!

  6. Sue Dixon

    Hi Michelle, this article is loaded with lots of great information! I’m a big fan of using hair serums. I know of some listed here I will want to try, especially the Biosilk product…but will probably go for something that is a pure oil. Thanks, Michelle. Great article.

    1. Michelle Post author

      Hello Sue,
      Thanks for visiting. Glad you found some value in the article. Yes, I like Biosilk too. But, I am such a ‘naturalist’ that I have chosen the Argan oil-based serums.
      Lemme know how it all turns out for you.

  7. Paul

    Dear Michelle,

    Thanks for the detailed post on “10 Best Hair Serums 2018 Guide”. The most important thing is to find a serum that works best with your hair to achieve the best results and you provided variety of options to choose. Thanks Again!

    Your Friend,

    1. Michelle Post author

      Hello Paul,
      Thanks for visiting. I am glad that the article resonated with you and that you were able to find value in it. Yes, you have to find what works best for you and your hair and the best way to do this is sometimes by trial and error, but yes, getting a ‘heads-up’ by reading reviews is always a good thing!
      All the best.

      1. Paul

        Dear Michelle,

        Thanks a lot for the great advice and you said it well “the best way to do this is sometimes by trial and error”. Thanks for the great site with loads of valuable information. Wishing you great success!

        Your Friend,

        1. Michelle Post author

          Hello Paul,
          Thanks for your visit. I am glad that you found value in the article. Much success to you as well


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